Meet the Founder
I'm Amy.
I'm a growth marketing strategist with a decade of experience inside beauty brands like L'Oreal and Rodan+Fields. Now I bring that strategic depth to MedSpa practices in Southern California.
The Story
Why I started Helia Creative
I've spent over a decade on the brand side of beauty — working with L'Oreal, Rodan+Fields, Neutrogena, Olay, Ilia, Clarins, Origins, Jones Road Beauty, and major injectable manufacturers. I know how the world's biggest beauty companies sell, because I helped them do it.
Before that, I built growth strategy at BCG Digital Ventures and Accenture. I've been in boardrooms where billion-dollar decisions were made about consumer marketing. I know the data side. I can tell you why certain messaging converts in aesthetics, not just what looks nice.
But here's what changed things for me. I started LuxiLook on Instagram and TikTok — a fashion and lifestyle account where I create content every single day. I'm not reading about social media trends in a quarterly report. I'm in the feed — testing hooks, seeing which formats get engagement, understanding what makes someone stop scrolling.
When I talked to MedSpa owners, I kept hearing the same story. They'd hired agencies that recycled generic creative. Agencies that measured impressions instead of booked appointments. Agencies that assigned them a junior media buyer who knew nothing about aesthetics.
These are practices doing incredible work — transforming how their patients feel about themselves. Their marketing should reflect that quality. And it wasn't.
So I started Helia Creative. 10 practices. That's it. Small enough to actually know your patients, your market, and your practice. And because I combine growth strategy, product marketing expertise, and creator instinct — your marketing gets the strategic depth it deserves.
Background
The experience behind the work
Career Path
Accenture
Management consulting and technology strategy
Sony Pictures
Entertainment marketing and content strategy
BCG Digital Ventures
Growth strategy for major consumer brands
FERMÀT
DTC growth and commerce technology
Helia Creative
Growth marketing strategy for MedSpa practices
Beauty Brand Experience
L'Oreal, Rodan+Fields, Neutrogena, Olay, Ilia, Clarins, Origins, Jones Road Beauty, Unilever, Nexxus + leading injectable/aesthetics manufacturers
Creator
LuxiLook on Instagram & TikTok
Content every day. Format testing. Real-time trend awareness.
What We Believe
The principles behind the work
Strategy is the foundation of content.
Content without strategy is noise. Positioning, messaging architecture, and conversion psychology come first — then the creative executes on that foundation. That's the difference between content that looks nice and content that converts.
Most marketing problems are positioning problems.
Disconnected messaging, low conversion despite traffic, content that doesn't translate to revenue — these aren't creative problems. They're strategy problems disguised as creative problems. Fix the positioning and the performance follows.
Left brain meets right brain.
We're data-driven and we bring an aesthetic eye. You can't put art in a box — but you can measure what converts. That combination of strategy and creative taste is what makes the content work, not just look nice.
Trends matter.
Aesthetics is trend-driven. From peptides to GLP-1 body contouring to Gen Z preventative treatments — being able to speak to trending treatments in your marketing differentiates you from practices still promoting the same things.
We don't act like an agency.
Agencies are interested in retainers. We're invested in outcomes. We personalize. We go the extra mile. Your wins are our wins. That's not a slogan — it's how we work with every practice.
Small by design.
10 practices. That's it. Not because we can't scale — because we won't. Every practice deserves real attention, not a diluted version spread across hundreds of accounts. You're one of ten, not one of thousands.
Growth strategy meets creative instinct.
Most agencies have creative. Some have strategy. Here's what makes this different.
Growth Strategy Brain
BCG Digital Ventures. Accenture. ServiceTitan. We apply positioning frameworks, conversion psychology, and GTM strategy from building growth for major consumer brands. We know why certain messaging converts — not just what looks nice.
Product Marketing & CRO
Messaging hierarchy, narrative flow, behavioral triggers. We build the messaging framework first, then the creative executes on it. L'Oreal, Rodan+Fields, Neutrogena, major injectable brands — we've done this at the highest level.
Content Creator Instinct
We run LuxiLook on Instagram and TikTok. We're in the feed every day — testing hooks, seeing which formats get engagement right now. The strategy is informed by what's actually working.
We'd love to show you what's possible.
Start with a free growth audit. We'll assess your positioning, identify conversion opportunities, and show you what a strategy-driven approach could look like for your practice.
30 minutes. Real strategic insights. No pitch.
Book Your Free Growth Audit10 practices. That's it. Currently accepting MedSpas in LA, Orange County, and San Diego.