MedSpa Growth Marketing
Strategy first. Then creative that converts.
We build growth systems for MedSpas — positioning, conversion-focused creative, and local visibility. Everything is built on a messaging framework informed by a decade of beauty brand experience.
30 minutes. Real strategic insights you can act on — no pitch.
Our team's background includes
Sound Familiar?
You're a clinician, not a marketer.
"I don't have time to figure out marketing."
You opened a practice to treat patients, not to learn SEO and ad platforms. Digital marketing is a full-time discipline, and doing it halfway burns budget without filling your schedule.
"Every MedSpa near me is running the same ads."
The competition for local patients is intense, and most practices fight over the same keywords with identical messaging. Without a clear positioning strategy, you're just outspending competitors instead of outsmarting them.
"I hired an agency and got nothing."
Generic agencies recycle the same playbook across dentists, chiropractors, and MedSpas. They don't understand aesthetics patients, the treatments, or why certain messaging converts in this space. You need someone who lives in this industry.
These aren't character flaws. They're exactly why practices partner with a team that does this every day.
What We Do
Two services. One growth system.
We start with strategy — positioning, messaging, conversion paths. Then we build the creative and visibility that drives booked appointments.
Growth Strategy & Conversion Creative
We start with positioning and messaging — then build 10+ pieces of feed-native creative each month, deployed across Meta and TikTok.
- Positioning audit & messaging framework
- 10+ pieces of conversion-focused creative monthly
- Meta & TikTok campaign management
- Trend-responsive campaigns
Google Maps Visibility
When patients search "medspa near me," the Map Pack captures the clicks. We get your practice into those top results — and the visibility compounds monthly.
- Google Business Profile optimization
- Directory submissions & citation consistency
- Review generation strategy
- Monthly Map Pack tracking & reporting
Your Growth Partnership
Strategy, creative, and visibility. Everything you need to grow. Nothing you don't.
Growth Partnership
Strategy, creative, and visibility — handled.
- Positioning audit & messaging framework
- 10+ pieces of conversion-focused creative monthly
- Meta & TikTok campaign management
- Google Maps & Business Profile optimization
- Monthly reporting tied to booked appointments
Growth Investment
$3K/mo
90-day pilot, then month-to-month
If your phone isn't ringing with new patients by day 90, month 4 is on us.
Ad spend separate (recommended $2K-5K monthly)
A Different Approach
Typical Agency
Helia Creative
Starting point
Them: "What ads should we run?"
Us: Positioning & messaging framework
Creative approach
Them: Recycled templates
Us: Strategy-driven, conversion-focused
Industry knowledge
Them: Generalist playbook
Us: Decade of beauty brand experience
What we measure
Them: Impressions and clicks
Us: Revenue and booked appointments
Client load
Them: 30+ accounts per manager
Us: 10 clients max
Meet the Founder
Hi, I'm Amy.
I've spent over a decade on the brand side of beauty, working with L'Oreal, Rodan+Fields, Neutrogena, and major injectable manufacturers. Before that, I built growth strategy at BCG Digital Ventures and Accenture.
I also run LuxiLook on Instagram and TikTok, so I'm in the feed every day testing what actually works. That combination of strategy and creator instinct is what makes Helia Creative different.
Read the full story →Is This Right for Your Practice?
Great fit if:
- Established SoCal MedSpa (2+ years, $500K+ revenue)
- Want strategy-driven marketing, not just more content
- Ready to invest in messaging that converts
Not the right fit if:
- Shopping for the lowest price
- Expecting 100 new patients in 30 days
- Just want "more ads" without strategy
We'd love to show you what's possible.
Start with a free growth audit. We'll assess your positioning, identify conversion opportunities, and show you what a strategy-driven approach looks like for your practice. 30 minutes — no pitch.
Book Your Free Growth Audit10 clients. That's it. Currently focused on MedSpas in LA, Orange County, and San Diego.